1948 Nocona Boot Co. Catalog No. 77

I've been a fan of vintage Nocona cowboy boots for longer than I can remember. Damn good cowboy boots. First class all the way.

This 1948 Nocona Boot Co. Catalog No. 77 was printed during what the late Tyler Beard referred to as the "Golden Age of Cowboy Boots". Inspired design. Master Craftsmen. Savvy Marketing. And a lot of hard work.The Nocona Cowboy Boot in all its' glory.

Ms. Enid Justin and her "boys" at Nocona were on a roll. Catalogs were the axle on which that Nocona wheel rolled. Their catalogs were mailed out, handed out and handed down. There are some extraordinary cowboy boots on these pages.





























Ms. Enid had a passion for Cowboy boots. She was an astute business woman as well. Nocona's mail order forms and self-measuring kits reflected her understanding of the market.

All "penciled in" prices on the pages of this catalog were at the hand of the original owner. The price list, order forms and a self-measuring kit associated with this catalog are posted in the archives. See: 1948 Nocona Boot Co. Mail Order Kit

1948 Nocona Boot Catalog No. 77: Collection of J. Davis
Photography: J. Davis

1948 Nocona Boot Co. Mail Order Kit

Sent out with a catalog and tape measure, these materials completed a Nocona Boot Company Mail Order Kit.

A cowboy could order a "stock" boot. The order form was simple and easy to use. Or he could spend an extra couple of bucks and Nocona would make the boots custom for him. Either way he received a tremendous value for his dollar.

"If it is Snap, Style, Quality, Fit or Workmanship that you want in your Boots, we are ready to give you the benefit of the years of experience, thus assuring you of every particular."

The Catalog that was an integral part of this mail order kit is available for your viewing pleasure and edification. See: 1948 Nocona Boot Co. Catalog No. 77

Nocona Mail Order Kit: J. Davis
Photography: J. Davis

Vintage Nocona Cowgirl Boots

Miss Enid Justin and the boot makers at Nocona worked hard to make a Western boot that deserved to be called "The Better Boot". They did a darn good job of it too.


The Nocona Boot Co. Catalog No. 77 offered many styles of Cowboy boots from Nocona's Golden Age. I've started to digitize the catalog and will publish it when I've finished. Speaking of catalogs... I've finished digitizing the 1948 Blucher Boot Catalog. I'll publish it here in the next week or two.


These are "stock" Nocona Cowgirl boots from the 30s. They belonged to a San Angelo cowgirl and are as fine a pair of boots as any "factory" Cowgirl boots I've ever seen...



1940s Nocona Cowgirl Boots. Custom order. High style from Nocona's "Golden Age". Beautiful boots that speak to me of different times.

By the way, the Blucher Boot Co. web site is back up and running. Check it out.

Photography: J. Davis

Vintage Nocona Cowboy Boots

When it comes to “factory” made vintage Cowboy boots I’ve always favored the Nocona brand. Can’t really say why... Nocona Boots from the 30s and 40s “speak” to me, and I find them to be more than the sum of their parts.


These are my personal boots... nothing fancy. Working Cowboy boots made for working Cowboys. I kicked around in them for awhile. Never lost a stirrup.

1930s Nocona Cowboy Boots

1940s Nocona "PeeWee" Cowboy Boots

"Retired" these bad boys awhile back. Still wearable, they're as tough as the Cowboys they were made for. They don't make 'em like these anymore...

Photography: J. Davis