1948 Nocona Boot Co. Catalog No. 77

I've been a fan of vintage Nocona cowboy boots for longer than I can remember. Damn good cowboy boots. First class all the way.

This 1948 Nocona Boot Co. Catalog No. 77 was printed during what the late Tyler Beard referred to as the "Golden Age of Cowboy Boots". Inspired design. Master Craftsmen. Savvy Marketing. And a lot of hard work.The Nocona Cowboy Boot in all its' glory.

Ms. Enid Justin and her "boys" at Nocona were on a roll. Catalogs were the axle on which that Nocona wheel rolled. Their catalogs were mailed out, handed out and handed down. There are some extraordinary cowboy boots on these pages.





























Ms. Enid had a passion for Cowboy boots. She was an astute business woman as well. Nocona's mail order forms and self-measuring kits reflected her understanding of the market.

All "penciled in" prices on the pages of this catalog were at the hand of the original owner. The price list, order forms and a self-measuring kit associated with this catalog are posted in the archives. See: 1948 Nocona Boot Co. Mail Order Kit

1948 Nocona Boot Catalog No. 77: Collection of J. Davis
Photography: J. Davis

1948 Nocona Boot Co. Mail Order Kit

Sent out with a catalog and tape measure, these materials completed a Nocona Boot Company Mail Order Kit.

A cowboy could order a "stock" boot. The order form was simple and easy to use. Or he could spend an extra couple of bucks and Nocona would make the boots custom for him. Either way he received a tremendous value for his dollar.

"If it is Snap, Style, Quality, Fit or Workmanship that you want in your Boots, we are ready to give you the benefit of the years of experience, thus assuring you of every particular."

The Catalog that was an integral part of this mail order kit is available for your viewing pleasure and edification. See: 1948 Nocona Boot Co. Catalog No. 77

Nocona Mail Order Kit: J. Davis
Photography: J. Davis