1948 Nocona Boot Co. Catalog No. 77

I've been a fan of vintage Nocona cowboy boots for longer than I can remember. Damn good cowboy boots. First class all the way.

This 1948 Nocona Boot Co. Catalog No. 77 was printed during what the late Tyler Beard referred to as the "Golden Age of Cowboy Boots". Inspired design. Master Craftsmen. Savvy Marketing. And a lot of hard work.The Nocona Cowboy Boot in all its' glory.

Ms. Enid Justin and her "boys" at Nocona were on a roll. Catalogs were the axle on which that Nocona wheel rolled. Their catalogs were mailed out, handed out and handed down. There are some extraordinary cowboy boots on these pages.





























Ms. Enid had a passion for Cowboy boots. She was an astute business woman as well. Nocona's mail order forms and self-measuring kits reflected her understanding of the market.

All "penciled in" prices on the pages of this catalog were at the hand of the original owner. The price list, order forms and a self-measuring kit associated with this catalog are posted in the archives. See: 1948 Nocona Boot Co. Mail Order Kit

1948 Nocona Boot Catalog No. 77: Collection of J. Davis
Photography: J. Davis

Vintage Nocona Cowboy Boots

When it comes to “factory” made vintage Cowboy boots I’ve always favored the Nocona brand. Can’t really say why... Nocona Boots from the 30s and 40s “speak” to me, and I find them to be more than the sum of their parts.


These are my personal boots... nothing fancy. Working Cowboy boots made for working Cowboys. I kicked around in them for awhile. Never lost a stirrup.

1930s Nocona Cowboy Boots

1940s Nocona "PeeWee" Cowboy Boots

"Retired" these bad boys awhile back. Still wearable, they're as tough as the Cowboys they were made for. They don't make 'em like these anymore...

Photography: J. Davis

Hank Williams & Dixon’s Boots

Hank & Audrey Williams with The Drifting Cowboys

Hank Williams was a star. He admired Ernest Tubb, especially Tubbs' Cowboy boots. Hank had the money and could make the time and he told Tubb that he wanted some Cowboy boots like his. Tubb loved Dixon’s Cowboy boots... wore them all the time. Tubb replied that Hank was welcome to come with him when Tubb picked up his new custom boots in Witchita Falls.

Ernest and Hank walked into Dixon’s Boots on a fine Saturday morning. Saturdays’ were busy days at Dixon’s. That was the day cowboys, ranchers and their families came to town. Hank was excited, he started going through boxes of boots like a child on Christmas morning. Cowboy Boots and empty boxes were scattered all over the shop.

Downtown Saturday Afternoon Show

Andy Dixon, a man known to have a short fuse, was getting irritated by the mess Hank was making. He told Tubb he’d best “reel that little Alabama roughneck in before I do.”

“That boy never had two nickels to rub together but all of his pockets are filled with cash today. And he’s going to spend it on Dixon's boots.” was all Tubbs had to say.

Andy managed to rein in his anger. Hank bought the best Cowboy boots Dixon’s had that day... and kept coming back for more.

Honky Tonking in his Dixon's Boots

Here’s a pair of PeeWee style Dixon’s Cowboy Boots made when Hank Williams and a host of other Grand Ole Opry stars bought their Cowboy boots from Dixon’s.

The boots are still with us.















There's more about the Dixon boys and their boots in these archived posts. 9.08.07: Dixon's Boots and 8.10.07: Andy & Noble Dixon.

Photography: J. Davis